Input -> Processing -> Output -> End User
Agribusiness includes the production, processing, and supply of agricultural goods which range from lettuce to corn soup and market it to consumer (End user).
Main componen :
- producer (Farmers)
- Marketing channel
- Consumer/customer
Creating -> Communicating ->Delivery -> Exchange (Money)
- Have value to the customer, client, partner
- exchangeing the customer by giving up something to receive something?
The process of planing & executing the concept pricing, promote & distribution of ideas, goods, services, organization & events to create & maintain relationship that will satisfy individu & organization objectives
What is a Agribusiness Marketing?
Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. Numerous interconnected activities are involved in doing this, such as planning production, growing and harvesting, grading, packing, transport, storage, agro- and food processing, distribution, advertising and sale. Some definitions would even include “the acts of buying supplies, renting equipment, (and) paying labor", arguing that marketing is everything a business does. Such activities cannot take place without the exchange of information and are often heavily dependent on the availability of suitable finance.
Brain owned by
No comments:
Post a Comment